Rentfrow Web Solutions, LLC, doing business as My Equipment Log ("we," "us,"
or "our"), provides equipment and maintenance tracking tools, including our
iOS app (the "App") and the website at myequipmentlog.com (the "Site";
together with the App, the "Service"). Web and Android versions of the App
are not available yet; this policy will cover them too when they are. This
policy explains what information we collect, how we use it, and the choices
you have. We try to keep it in plain English — if anything is unclear, email
us at legal@myequipmentlog.com.
The short version: we collect only what we need to run the Service, we don't
sell your data, your equipment records belong to you, and you can delete your
account and its data from inside the App.
Information we collect
Information you give us
- Waitlist and newsletter signups. If you sign up on the Site
to be notified at launch, we collect your email address and whether you
opted in to our newsletter, The Log Book.
- Account information. You can create an account with Sign in
with Apple, Sign in with Google, or an email address and password. We
collect your email address and, if you provide it, your first and last
name. If you sign in with Apple or Google, we receive the name and email
address that provider shares with us (with Apple, this may be a private
relay address if you choose to hide your email). Passwords are handled by
our authentication provider and stored only in hashed form. You can also add
an optional profile photo, and choose whether to receive our newsletter.
- Your equipment records. Content you add to the App —
equipment details (such as make, model, year, and serial numbers), specs,
meter readings (hours or miles), maintenance logs, service schedules, parts,
guides, notes, photos, and documents — is stored so we can provide the
Service. Photos are compressed on your device before they are uploaded. This
content is yours.
- Ace conversations. If you chat with Ace, our AI assistant,
your conversations are saved to your account so you can come back to them.
They are private to you, and you can delete any conversation in the App at
any time. See "AI features" below for how Ace processes them.
- Correspondence. If you email us, we keep the message so we
can respond and improve support.
Information collected automatically
- Server logs. Like most online services, our hosting and
infrastructure providers automatically log basic technical information such
as IP address, device or browser type, and requests made. We use this for
security and to keep the Service running.
- App analytics. The App uses PostHog to understand how
features are used — for example, which screens are opened and when actions
like adding equipment or logging service happen. You are identified in
PostHog only by an internal account ID, not your name or email address.
Screens are recorded by their general type (such as "equipment details"),
not by the specific records you view, and we don't send the content of your
records or conversations as analytics.
- Crash reports. The App uses Sentry to report crashes and
errors so we can fix them. Reports include technical details about the
error, your device, and the App version, and are linked only to your
internal account ID. We don't use Sentry's session replay or performance
tracing features.
The Site does not currently use analytics, advertising trackers, or
third-party analytics cookies. If that changes, we will update this policy
first.
How we use your information
- To provide, maintain, and improve the Service
- To email you about the launch and, if you opted in, send The Log Book newsletter
- To respond to your questions and provide support
- To send account emails, such as sign-up confirmations and password resets, and important account or policy updates
- To manage your subscription and the features it includes
- To protect the Service against abuse, fraud, and security threats
- To comply with legal obligations
We do not sell your personal information, and we do not share it with third
parties for their own advertising.
AI features
Ace, our AI assistant, is powered by OpenAI's API. Ace uses your information
in two ways:
- Chat. When you chat with Ace, your recent messages are sent
to OpenAI to generate a reply. If you're asking about a specific piece of
equipment, Ace also sends its details — make, model, year, and type, its
specs, and any common issues Ace has already identified for it.
- Suggestions. Ace can fill in specs, suggest parts, list
known common issues, and recommend service intervals for your equipment. To
do this, it sends the equipment's make, model, year, and type to OpenAI.
Under OpenAI's API data usage policy, data sent through the API is not used to
train OpenAI's models, and OpenAI keeps it for up to 30 days for abuse and
safety monitoring (longer only if required by law or needed to prevent harm).
Ace's output can be wrong — always confirm safety-critical maintenance against
your equipment's manual or a qualified professional.
Subscriptions and payments
Paid plans are purchased through Apple's in-app purchase system. Apple
processes the payment, and we never see your full payment details. We use
RevenueCat to manage subscriptions: it receives your internal account ID and
the purchase and receipt information Apple provides (such as which plan you
bought and when it renews), so the App knows which features your plan
includes.
Service providers
We rely on a small number of vendors to run the Service. They process data on
our behalf, only as needed to provide their service to us:
- Vercel — Site hosting
- Supabase — database, file storage, sign-in, and backend infrastructure for the App, and waitlist storage for the Site
- Resend — email delivery
- Google Fonts — font delivery on the Site (Google receives your IP address when fonts load)
- Apple — App Store distribution, Sign in with Apple, and in-app purchase processing
- Google — Sign in with Google, if you choose it
- OpenAI — powering Ace, as described above
- RevenueCat — subscription management, as described above
- PostHog — App analytics
- Sentry — App crash and error reporting
When we share information
We share personal information only:
- With the service providers listed above
- If required by law, legal process, or to protect the rights, safety, or property of our users, the public, or us
- In connection with a merger, acquisition, or sale of assets — in which case this policy will continue to apply to your data, and we will notify you of any change in ownership
- With your consent
Email choices
Every newsletter and marketing email includes an unsubscribe link, and you can
opt out at any time. If you joined the waitlist without opting into the
newsletter, we will only email you about the launch. We may still send
essential service emails (like password resets or policy changes) to account
holders.
Data retention and deletion
We keep waitlist emails until launch outreach is complete or you unsubscribe.
Account data and equipment records are kept while your account is active.
You can delete your account at any time in the App: go to the Me tab, then
Danger Zone, then Delete Account, and type DELETE to confirm. This permanently
deletes your account, your profile, your equipment records (including
maintenance logs, service schedules, parts, and guides), your Ace
conversations, and the photos and documents you uploaded. It can't be undone.
You can also ask us to delete your data by emailing
legal@myequipmentlog.com.
Some information is kept separately and isn't removed by in-app deletion:
-
Database backups, which roll off on their own schedule
-
Analytics and crash data held by PostHog and Sentry, which is linked only to
an internal account ID and expires under those services' retention periods
-
Data OpenAI keeps for up to 30 days, as described above
-
Purchase records held by Apple and RevenueCat
-
A waitlist signup from the Site, which is separate from your account — email
us to remove it
-
Limited records we must keep by law
Deleting your account doesn't cancel a subscription — Apple manages billing,
so cancel in your iPhone's Settings.
Security
We use industry-standard measures to protect your data, including encryption
in transit and access controls on our infrastructure. No system is perfectly
secure, but we work to keep your information safe and will notify you as
required by law if a breach affects your personal information.
Your rights
Depending on where you live, you may have rights to access, correct, delete,
or receive a copy of your personal information, and to object to or restrict
certain processing. To exercise any of these rights, email
legal@myequipmentlog.com — we
will respond to every request regardless of where you live.
Children
The Service is not directed to children under 13, and we do not knowingly
collect personal information from them. If you believe a child has provided
us personal information, contact us and we will delete it.
International users
We are based in the United States and process data on servers located in the
United States. If you use the Service from elsewhere, your information will be
transferred to and processed in the U.S.
Changes to this policy
We may update this policy as the Service evolves. If we make material
changes, we will update the effective date above and, where appropriate,
notify you by email or in the App. Continued use of the Service after changes
take effect means you accept the updated policy.
Contact us
Questions about this policy or your data? Email
legal@myequipmentlog.com.